While posting a press release on PR Web for the company I work for I came across a fairly recent press release for a fitness apparel company, who presumably wrote the press release themselves and if they didn't then they should have asked to see samples from their writer or at least skimmed over it before it was submitted...take a look at this line...
"We stand behind all of out items 100 percent. If we would not wear it, we would sell it."
Maybe I missed the point of this company, but I thought the idea was to encourage people to buy their stuff. It hardly inspires confidence in a buyer when it looks like you say you wouldn't wear what you sell (or something along these lines). Not to mention the typo. This is why we have freelance writers in the world, to keep people from making these mistakes that aren't just a little typo but one that changes the whole meaning of your press release. A lot of people probably can guess what they really meant to say, but you shouldn't have to make those readers guess in something that is in quotations from the owner of a company. "Wow" is all I have to say.
Read the whole press release here.
Saturday, June 7, 2008
Why there are freelance writers in the world...
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